About

Hi, welcome to my site.

I’m Rifhat Qureshi. Founder of Modest Trends, an online modest fashion store. In 2019 I visited visited my parent’s home country. While in the country, I ventured off the beaten track to some of the most remote villages in Pakistan. I learnt that whilst many basic items are available to the these villagers, the women of the villages are still unable to access the one thing I have always taken for granted: bras and underwear.

Since arriving back in the UK, I have been on a personal mission to send underwear and bras that I have sourced through my supplier networks, charity shops and family donations To create a more sustainable model I launched a fundraising campaign of Full Coverage.

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